Many things can be personalized. Many personalized things are a great promotional too. But some are greater. Personalized water bottles are among those that are greater. And, therefore, they make great corporate gifts too.
It’s true, personalized water bottles make great corporate gifts. But not all the time.
Most marketers don’t mess up when it comes to matching gift with gift recipient. Experts here don’t give a personalized bottle to someone who’s going to hate it. But most marketers still mess up with corporate gifts, whether it’s bottles, mugs or whatever.
They mess up because they don’t think of promotional products marketing, or all marketing, quite right. By that I mean, they create marketing campaigns that do not intend to touch the corporate gift recipient enough times. Some actually conceive campaigns where the recipient is touched only once, maybe twice.
That’s one of the issues.
The second issue: they go for cheap bottles. Cheap and expensive are always in relation to the lifetime value of your prospect or customer. If you’ve determined that they’re worth a personalized water bottle, don’t give them a cheap one. Which is not to say that you’re to pay a lot for each bottle, but there are inexpensive bottles and cheap ones. Stay with the inexpensive. Just so we’re clear, inexpensive ones don’t cost a lot but are quality products with quality personalization.
The third issue, just because you give a personalized water bottle to someone who’s going to like it doesn’t mean you’ve made a good marketing move. In other words, a lot of marketers don’t segment or don’t do it well.
If you’re a chiropractor, for instance, giving your personalized water bottles to the members of gyms seems like a good idea. People who go to gyms are more likely to be into wellness and need occasional tune ups. Plus, they get awfully thirsty at the gym.